Originally established in New York on February 11, 1970, Transcience Corporation became Harold Braunhut’s new company and legal entity under which Sea-Monkeys & Harold’s other novelty products would continue to be produced and sold.

This decade saw more changes in the brand’s identity and product design. With a big ad presence in comic books, expansion in their retail presence and international markets, this decade boosted Sea-Monkeys to the iconic & nostalgic brand that it is to this day.

To this day, Transcience remains the rightful owner of Sea-Monkeys® & related brands.